Enrollment is now open for the Bing Advertising Fundamentals course, designed for those who want to learn search advertising in the Microsoft ecosystem from scratch or build on their existing knowledge. This course is designed for entrepreneurs, website owners, marketers, and online promotion specialists interested in attracting high-quality search traffic through Bing Ad. This course provides a detailed overview of the Microsoft Advertising platform, including its structure, ad serving principles, and Bing audience characteristics. Participants will learn how to set up advertising campaigns in Microsoft Advertising Bing, work with keywords, create search ads, manage bids and budgets, and analyze campaign performance using built-in analytics tools. Special attention is given to the practical aspects of Bing Advertising: reducing cost per click, increasing ad relevance, optimizing impressions, and scaling advertising campaigns. The training covers real-world examples and common mistakes when launching Bing Ad, allowing you to quickly adapt to the platform and confidently use it. Microsoft Advertising is a valuable alternative to other search engines, offering lower competition and a high-quality audience. Mastering Bing Advertising allows you to expand your advertising channels, improve the effectiveness of online promotion, and gain relevant skills in working with Microsoft’s international advertising platform.
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